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Launch of Reggae Juice

Updated: Nov 10, 2024

The primary goal was to launch Reggae Juice as a game-changer in the UK vape market, making vape liquid accessible to millions of UK smokers seeking alternatives.


UK PLUG ME’s strategy was geared toward ensuring Reggae Juice’s nationwide visibility and rapid growth. The agency aimed to not only achieve immediate brand recognition but also position them as an industry leader.



Campaign Strategy

To capture the attention of a broad audience, UK PLUG ME developed an innovative nine-month marketing plan, including groundbreaking campaigns that had never been implemented within the vape industry. These initiatives were designed to introduce Reggae Juice to the 6 million smokers in the UK, utilizing diverse and unconventional channels to maximize impact.



Retail Support: Comprehensive Shop Tours

Recognizing that success in the vape industry required a robust retail presence, UK PLUG ME organized extensive shop tours across the UK. These tours involved direct engagement with vape shop owners, retail staff, and convenience store managers. The UK PLUG ME team conducted product demonstrations, hosted training sessions, and distributed promotional materials that highlighted Reggae Juice’s ease of use and unique benefits. These shop tours went beyond traditional marketing by establishing strong relationships with retailers and ensuring optimal product placement, which led to increased sales and accessibility for consumers. The tours also facilitated ongoing communication with retailers, providing them with ongoing support, training, and the tools to confidently recommend Reggae Juice to customers.




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