In a rapidly evolving market, brands need more than just a great product to succeed – they need visibility, strategic retailer engagement, and a strong sales pipeline. At UK PLUG ME, we’ve mastered the art of shop visit campaigns that don’t just introduce your brand to retailers but also convert visits into lasting partnerships and repeat sales.
With our extensive experience working with industry-leading brands, we offer tailored shop visit packages that help brands establish themselves in both vape stores and convenience retail chains. Our strategy focuses on a three-phase approach, ensuring maximum retail penetration, continued engagement, and long-term sales growth.
Why Shop Visits Matter: The Key to Long-Term Retail Success
Traditional distribution models often fail to provide ongoing brand engagement. Simply placing products in stores isn’t enough – brands need a strategy that ensures retailers:
✅ Understand the product benefits and can confidently recommend it to consumers.
✅ Feel supported by the brand, increasing loyalty and likelihood of reorders.
✅ Receive incentives and promotions to drive product demand.
Our shop visit campaigns go beyond just product placements. They are designed to:
🔹 Educate retailers through product demonstrations and in-store training.
🔹 Boost sales conversions with live order processing and strategic follow-ups.
🔹 Provide real-time data insights, helping brands refine marketing efforts and incentives.
🔹 Expand distribution efficiently, ensuring your product secures long-term shelf space.
To achieve these objectives, we have structured our shop visit strategy into three key phases:
The Three-Phase Shop Visit Strategy
Phase 1: 1,000 Initial Shop Visits – Market Introduction
Our team will handpick 1,000 retailers based on market research and previous sales data, ensuring we target stores with a proven track record of stocking pod systems or similar products.
🔹 Objective: Introduce the product, provide samples, and initiate direct sales.
🔹 Execution:
Our representatives visit 1,000 high-potential stores.
Conduct live product demos, distribute POS materials, and offer exclusive launch promotions.
Encourage first-time orders, leveraging incentives and retailer discounts.
🔹 Expected Sales Conversion: 8-20% of shops placing an initial order.
Phase 2: 500 Revisits – Strengthening Interest & Conversion
Following the initial visits, we revisit 500 key retailers who expressed interest but did not commit to a purchase.
🔹 Objective: Convert leads into confirmed sales through second engagement.
🔹 Execution:
Re-engage with store owners and decision-makers.
Address any product concerns, offer additional incentives, and reinforce brand presence.
Secure higher conversion rates from previously interested retailers.
🔹 Expected Sales Conversion: Higher than Phase 1, as brand familiarity increases retailer confidence.
Phase 3: 250 Shop Follow-Ups & Retail Strengthening
After two phases, we conduct a third and final round of shop visits, focusing on 250 retailers that have actively stocked the product.
🔹 Objective: Strengthen partnerships, drive reorders, and increase order sizes.
🔹 Execution:
Provide further marketing support and promotional incentives.
Offer sell-through strategies to boost consumer demand.
Ensure consistent retailer engagement for ongoing stock replenishment.
🔹 Expected Results: Increased reorder rates and sustained retail partnerships.
By cycling through these three phases, the campaign ensures that your product doesn’t just enter the market, but stays on the shelves, continuously generating sales.
Introducing Our Shop Visit Packages
To cater to brands at different stages of growth, we offer three tailored shop visit packages:
🔹 Platinum Package:
✅ 1,100 Shop Visits – Comprehensive brand exposure and market penetration.
✅ 600 Revisits – Follow-ups to increase conversion rates.
✅ 35 Shop Tours – Consumer engagement events at top-performing retailers.
✅ Best for brands aiming for national dominance.
🔹 Gold Package:
✅ 750 Shop Visits – Broad market reach with targeted store selection.
✅ 400 Revisits – Securing long-term retailer commitment.
✅ Best for brands looking to build strong momentum in key regions.
🔹 Silver Package:
✅ 350 Shop Visits – Targeted engagement with high-potential retailers.
✅ 200 Revisits – Strengthening brand presence where it matters most.
✅ Ideal for emerging brands focusing on initial market entry.
Each package includes:
Trained field representatives for expert product introductions.
POS & branding materials to enhance visibility.
Live order processing to maximize on-the-spot conversions.
The Added Power of Our Distribution Solution
Unlike traditional distribution models, UK PLUG ME takes an active role in driving sales. Through our distribution solution, we not only facilitate product placement but also handle:
✅ Live Order Processing – Representatives process sales in real-time, ensuring immediate stock movement.
✅ Seamless Account Setup – Our office team sets up retailer accounts, manages invoices, and confirms orders.
✅ Instant Stock Delivery – Either hand-delivered by field reps or shipped directly from our warehouse.
✅ Exclusive Retailer Incentives – Special promotions that encourage higher order volumes.
✅ Real-Time Data Sharing – Brands receive access to detailed reports on retailer engagement, sales trends, and reorder patterns.
This hybrid model of marketing and distribution ensures that brands receive not just visibility but actual sales growth.
Final Thoughts: Why Invest in a Shop Visit Campaign?
In an ultra-competitive market, the brands that actively engage with retailers are the ones that win shelf space and customer loyalty.
At UK PLUG ME, our shop visit campaigns provide a proven roadmap to retail success, combining:
🔹 Expert-led store engagement to build strong relationships.
🔹 Live sales processing to convert visits into immediate revenue.
🔹 Ongoing retailer support to ensure reorders and brand sustainability.
🔹 Data-driven insights to refine marketing strategies and product positioning.
If your brand is looking for sustainable growth, increased retailer adoption, and a structured retail strategy—our shop visit campaigns are the key to unlocking long-term success.