Launch Of Switch 2 by Council Of Vapers.
- Jabs Ahmed
- Jul 15
- 2 min read
UK PLUG ME x Council of Vapers: Launching Switch² with Strategic Vision, Global Reach & Retail Precision
In an industry where product launches often come and go, few stand out with the impact and purpose that define the Switch² launch by Council of Vapers, executed in full collaboration with UK PLUG ME. From its inception, Switch² was designed not just to enter the market, but to shift it — and UK PLUG ME was trusted to lead the sales and marketing strategy to make that a reality.
The Power of Partnership
The collaboration brings together three powerful forces:
Council of Vapers, the visionary brand owners behind Switch²
iBreathe Manufacturing , delivering consistency and quality in every bottle
UK PLUG ME , the award-winning marketing and distribution powerhouse
UK PLUG ME was appointed to craft and lead the brand exposure, market activation, and sales rollout of the Switch² line. With over a decade of combined industry expertise and a history of scaling high-performing products, the team behind UK PLUG ME approached Switch² with precision and vision.
Mass Appeal. Micro Execution.
The Switch² line features 10 UK-crafted flavours — bold, mass-appealing profiles delivered in both 10MG and 20MG options.
But the product alone doesn’t sell itself. Behind it is a strategic multi-channel marketing engine:
Social media campaigns are designed to build hype and consumer familiarity
Retailer education and activation through direct shop visits
Point-of-sale engagement with POS materials, sample drops, and training
Switch² is not just a flavour range — it's a branded experience.
Global Debut in Dubai
Understanding the need for international presence, the UK PLUG ME team orchestrated a major brand launch at the World Vape Show in Dubai. With the Council of Vapers, the brand was positioned in front of global distributors and retailers.
This activation wasn’t just a soft launch — it was a statement of intent.Switch² went on to be shortlisted for the Global Vapouround Awards 2024 in Dubai, a milestone made possible through months of brand visibility, tireless voting campaigns, and impactful storytelling led by the UK PLUG ME media and marketing team.
Retail Rollout: 5,000+ Stores in the UK
While international interest builds, the UK market remains a core focus. A full retail activation campaign is underway, with a target of visiting over 5,000 stores across the UK over the next 5 to 6 months.
UK PLUG ME has deployed 10 dedicated sales and marketing teams to:
Educate store owners and staff
Introduce the Switch² line in person
Secure strategic shelf space and brand adoption
The goal? To convert 20–25% of those store visits into active stockists, reinforcing Switch² as a market contender.
Why This Matters to Brand Owners
Switch² represents more than a launch — it’s a blueprint. Council of Vapers entrusted UK PLUG ME to lead a full-service marketing and sales strategy that spanned:
Product storytelling
Global brand exposure
Tactical distribution planning
Retail campaign execution
